Legal
Terms of Service
Terms of Service
Last updated: 23 June 2026
These terms are an agreement between you and Private Hedge Limited. They govern your use of our website at privatehedge.co, our platform at app.privatehedge.co, our subscription plans, and our private consultations (together, the "Service"). Please read them before you sign up — particularly Section 3 on what Private Hedge is and is not, Section 9 on refunds and cancellation, and Section 17 on limitation of liability.
By creating an account, subscribing, or purchasing a consultation, you agree to these terms and to our Privacy Policy. If you do not agree, please do not use the Service.
At a glance
This summary is for convenience only and does not replace the full terms below.
- Right now, only private consultations are available to buy. Subscriptions open when the platform launches (expected Q4 2026) — until then you can join the waitlist for free early access. See Section 6.
- Private Hedge gives you institutional-grade risk analytics and monitoring for your own portfolio. We measure, monitor and report risk and performance. We do not give investment advice, manage your money, hold your assets, or place trades.
- We are not authorised or regulated by the Financial Conduct Authority for the Service, because the Service is not a regulated activity. See Section 3.
- Our brokerage connection is read-only. We can never move, trade or withdraw your assets.
- Subscriptions renew automatically. You can cancel any time; you keep access to the end of the period you have paid for.
- You can cancel a consultation for a full refund up to 48 hours before it takes place; within the final 48 hours, or for a no-show, we may keep a reasonable amount for reserved and preparation time; consultations are non-refundable once delivered. You have a separate 14-day cancellation right on a subscription if you have not started using the monitoring. See Section 9.
- The risk measures we show are descriptive analytics about your portfolio, not recommendations. All investment decisions are yours.
1. Who we are
The Service is provided by Private Hedge Limited, a company registered in England and Wales (company number 17034376), with its registered office at Flat 620 New Providence Wharf, 1 Fairmont Avenue, London E14 9PF, United Kingdom ("Private Hedge", "we", "us", "our").
You can contact us at hello@privatehedge.co for general matters, including legal notices.
2. Definitions
- "You" / "your" means the individual using the Service. You must use the Service in your own personal capacity.
- "Account" means your registered account on the platform.
- "Subscription" means a paid plan (Guardian, Mandate or Private Office), billed monthly or annually.
- "Consultation" means a private session with a Private Hedge risk manager, whether purchased on its own (an On-Track Briefing or Risk & Performance Review) or included in a Subscription.
- "Portfolio Data" means information about your holdings, balances and transactions that you connect or enter.
- "Third-Party Services" means services we rely on or that you connect, including brokerages, our connectivity provider SnapTrade, market-data providers, our payment processor Stripe, and any single sign-on provider.
3. What Private Hedge is — and is not
This section is important. It defines the boundaries of the Service.
What we do. Private Hedge provides institutional-grade risk analytics and information for private investors. We consolidate the portfolio you connect or enter, calculate risk and performance measures (including Expected Shortfall, Stressed Expected Shortfall, stress tests, risk-return measures, and benchmark-relative performance analysis against a relevant peer benchmark), monitor those measures against limits you set, and report them to you with status indicators and, where you purchase one, a private consultation with a risk manager.
What we do not do. Private Hedge:
- does not provide investment advice or personal recommendations. Nothing we provide is a recommendation, solicitation, offer or inducement to buy, sell, hold or deal in any investment, and nothing we provide is an assessment of whether any investment is suitable or appropriate for you;
- does not manage your money or your portfolio. We monitor, measure and track risk; we do not manage it for you and we make no discretionary decisions on your behalf;
- does not hold, custody, receive or control your assets or money;
- does not execute, arrange or transmit any transaction. Our brokerage connection is read-only; and
- is not a broker, dealer, investment adviser, financial adviser, registered investment adviser or asset manager.
Regulatory status. The Service does not involve any regulated activity under the UK Financial Services and Markets Act 2000, and Private Hedge is not authorised or regulated by the Financial Conduct Authority in respect of the Service. In the EU, the Service does not constitute investment advice or any other investment service under MiFID II. In the US, Private Hedge is not a registered investment adviser and nothing we provide is advice under the Investment Advisers Act. We are registered with the UK Information Commissioner's Office for data protection (registration ZC174437).
You make your own decisions. You are solely responsible for your investment decisions. You should seek independent professional advice if you are unsure whether an investment is suitable or appropriate for your circumstances. Past performance is not a reliable indicator of future results. Our risk measures are based on Portfolio Data you provide and on historical and modelled market data, which may not capture all future market conditions.
4. Eligibility
To use the Service you must be at least 18 years old and have the legal capacity to enter into a contract. The Service is for your own personal use; you may not use it on behalf of, or share it with, anyone else, and you may not use one Account for multiple people. You confirm that the information you give us is accurate and that you will keep it up to date.
5. Your account and security
You are responsible for keeping your login credentials confidential and for all activity that takes place under your Account. Use a strong, unique password, and tell us promptly at our support address if you suspect any unauthorised use. You may register and sign in using email and password or, where offered, single sign-on via Apple, Google or Microsoft. You must not impersonate anyone, use automated means to create accounts, or register details you are not entitled to use.
6. The Service: subscriptions and consultations
Subscription plans. We offer three plans — Guardian, Mandate and Private Office — each available monthly or annually, with the features, position limits and support levels described on our pricing page at the time you subscribe. We may change the features of a plan; where a change is material and to your disadvantage we will give you reasonable notice and you may cancel.
Availability and launch. The platform is launching in Q4 2026, and subscriptions are not yet available to purchase. Until launch, the only paid product we offer is a private consultation (see below); subscription plans are shown on our website for information, and you can join our waitlist for free early access. When subscriptions open, the trial, billing and cancellation provisions in Sections 8 and 9 will apply from the date you subscribe.
Free trial. Guardian and Mandate begin with a 7-day free trial; we do not charge your payment method until the trial ends, and if you cancel before then you are not charged. Private Office is arranged through a booked call and does not include a trial.
Consultations. You can purchase a standalone On-Track Briefing (60 minutes) or Risk & Performance Review (90 minutes), and certain plans include consultation sessions (for example the Mandate Blueprint Session and the Private Office strategy sessions and quarterly audits). A consultation is a discussion of your portfolio's risk and performance with a risk manager. A consultation is not investment advice or a personal recommendation, and the boundaries in Section 3 apply to it in full. Sessions included in a subscription become available according to your plan and billing cycle — for annual plans, on payment; for monthly plans, after a qualifying period — as set out when you subscribe.
Booking lead time. Because a consultation depends on the portfolio information you provide, you book your session for a date at least 5 days ahead. This gives you time to complete and securely upload your portfolio template — due at least 2 business days before the session — and your risk manager time to prepare your analysis.
Information required before your session. A consultation depends on the information you provide. For the Risk & Performance Review, and any other consultation where we tell you in advance that it is needed, you agree to complete and securely upload our portfolio template at least 2 business days before your scheduled session, so that your risk manager has time to prepare your analysis. We will give you the template and a secure upload link when you book. If we do not receive your information at least 2 business days before the session, we may reschedule it to the next available time; rescheduling on this basis is not a cancellation and does not give rise to a refund. Repeated failure to provide the information by the deadline may be treated under the late-cancellation provisions in Section 9. We handle any information you submit strictly in accordance with our Privacy Policy, and we use it only to prepare and deliver your session.
Complimentary platform access with consultations. Each standalone consultation also includes 12 months of Guardian platform monitoring at no extra charge, beginning when the platform fully launches (expected Q4 2026). This complimentary access has no separate cash value, is not redeemable for cash, and is personal to you. It is conditional on your consultation actually being delivered: it begins only when the platform launches, and only if your consultation has taken place. If your consultation is cancelled or refunded, or you do not attend, so that the session is not delivered, the complimentary access does not vest and falls away. The complimentary access begins only when the platform launches; if the launch date moves or Guardian's features change, we may adjust the timing or substitute equivalent access on a like-for-like basis, without affecting the consultation you purchased.
7. Connecting your accounts and third-party data
You may connect a brokerage or investment account, on a read-only basis, through SnapTrade, or you may enter positions manually. When you connect an account you authorise us to receive read-only Portfolio Data for the purpose of providing the Service. You can disconnect at any time.
Portfolio Data, prices, valuations, historical data, benchmarks and other market information come from Third-Party Services and from you. This information may be delayed, estimated, incomplete or inaccurate, and the risk measures we calculate from it are modelled estimates. You must independently verify any information that matters to you before making a decision, and you should not treat any figure we display as a guaranteed or definitive value. We do not control, and are not responsible for, the availability, accuracy or timeliness of Third-Party Services, and we may add, change or remove integrations.
8. Fees, billing, taxes and price changes
Fees and currency. The fees for each plan and consultation are shown on our pricing and checkout pages at the time of purchase, in your selected currency. We price in pounds, euros and US dollars.
Paying for a consultation. You pay for a consultation by card at the time you book it, through our scheduling and payment provider, and your booking is confirmed once payment is received.
Taxes. Prices are shown in your selected currency, and the price shown is the price you pay — nothing is added at checkout. We are not currently registered for UK VAT, so no UK VAT is added to prices in pounds. Prices in euros are inclusive of any applicable EU VAT, which we account for ourselves; you are not charged anything on top of the euro price shown. No US sales tax is added to prices in US dollars. You remain responsible for any other taxes that are your own responsibility under the law of your country. If our tax registrations change in future, we will update this section.
Billing and auto-renewal. Subscriptions are billed in advance and renew automatically — monthly plans each month, annual plans each year — using your saved payment method, until you cancel. By subscribing you authorise us, through Stripe, to charge the applicable fee on each renewal. If a payment fails, we may retry and may suspend access until payment is made.
Payment processing. Payments are processed by Stripe. We do not collect or store your full card details; we receive confirmation that a payment has succeeded together with limited transaction metadata.
Price changes. We may change our fees. We will give you at least 30 days' notice of any increase to a recurring fee before it takes effect. The new fee applies from your next renewal after the notice period; if you do not want to continue at the new price, you can cancel before it takes effect.
9. Refunds and cancellation
This section sets out your cancellation rights and our refund policy for both subscriptions and consultations. Nothing in it limits the statutory rights described at the end of this section.
Subscriptions (monthly and annual). You can cancel at any time in your account settings.
- 14-day cancellation right. If you cancel within 14 days of starting your subscription — and, on each renewal, within 14 days of that renewal — and you have not begun using the risk-monitoring service, we will refund your subscription fee in full. By starting to use the service within this period, you expressly request that we begin providing it and you acknowledge that, once you have used it, you lose this refund right.
- After that. If you have begun using the service, or once the 14-day period has passed, the fee for the current period is non-refundable. Your subscription will not renew, and you keep full access until the end of the period you have paid for.
- Free trial. Guardian and Mandate include a 7-day free trial. Your payment method is not charged until the trial ends; cancel before then and you are not charged.
Private consultations (standalone On-Track Briefing and Risk & Performance Review engagements, and consultation sessions included in a subscription — for example the Mandate Blueprint Session and the Private Office strategy sessions and quarterly audits).
- Before your session. Cancel at any time up to 48 hours before your session and we refund you in full. Any complimentary Guardian platform access bundled with the consultation falls away.
- Within 48 hours, or non-attendance. If you cancel within 48 hours of the scheduled time, or do not attend, we may retain a reasonable amount reflecting the risk manager's reserved time and the preparation already carried out for your session, and any complimentary Guardian platform access does not vest, because the session was not delivered. This does not affect your statutory rights where they still apply.
- Rescheduling. You can reschedule at no charge with at least 48 hours' notice.
- Information not provided in time. Where a session requires you to submit portfolio information in advance (see Section 6) and we do not receive it at least 2 business days before, we may reschedule the session to a later time rather than hold it without the information. Rescheduling on this basis is not a cancellation and does not give rise to a refund; repeated failure to provide the information by the deadline may be treated under the Within 48 hours, or non-attendance provision above.
- Once the consultation has taken place it has been fully performed, at your express request and with your acknowledgement, and its fee is non-refundable.
When you book and pay, you expressly request that we deliver the consultation and acknowledge that, once it has taken place, you lose the right to a refund. Where a consultation is included in a subscription, the value of any consultation already delivered — the published price of that consultation at the time it was booked — will be deducted from any subscription refund.
Your statutory rights. Nothing in this policy affects your right to a remedy if a service is not provided with reasonable care and skill or does not match what we described, or any other non-waivable rights you have under the consumer law of your country.
How statutory cancellation rights apply by region.
- United Kingdom. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you have a 14-day right to cancel a distance contract. For a consultation, that right is lost once the session has been fully performed, where performance began at your express request and with your acknowledgement that you would lose the right once the session was complete. For the monitoring service, the right is lost once you start using it, on the same basis. On each annual subscription renewal a fresh statutory window applies.
- EU/EEA. Under the Consumer Rights Directive you have an equivalent 14-day right of withdrawal, lost in the same way once a service has been fully performed (or, for the monitoring service, once you have started using it) at your express request and with your acknowledgment.
- United States. Your state may not require a cooling-off period for online services, but we apply the 14-day-on-unused refund described above to all customers regardless of location. We will also send you a confirmation of your subscription terms and how to cancel, consistent with US automatic-renewal laws.
A model cancellation form is available on request, although you may cancel by any clear statement to us or by using the controls in your account.
10. Acceptable use
When you use the Service you must not:
- use it for any unlawful, fraudulent or deceptive purpose;
- copy, scrape, crawl, harvest or extract content or data, except as the Service expressly allows;
- reverse-engineer, decompile or attempt to derive source code, or circumvent rate limits, security or access controls;
- interfere with or disrupt the integrity, performance or security of the Service, or introduce malware;
- resell, sublicense or commercially exploit the Service or make it available to anyone else; or
- misuse our support, legal, security or privacy-request channels (for example with abusive, repetitive or bad-faith requests designed to disrupt).
We may investigate suspected breaches and may suspend or terminate access where appropriate. This does not limit your non-waivable consumer, privacy or data-protection rights.
11. Intellectual property
The Service, and all software, content, designs, text, graphics, methodologies and trademarks within it, are owned by Private Hedge or our licensors and are protected by law. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your own personal use while your Account is active and your fees are paid. You may not use our name or marks without our written consent.
12. Your data and content
You keep ownership of the Portfolio Data and other information you provide. You grant us a non-exclusive, royalty-free licence to host, store, process and display it solely as needed to operate and improve the Service and to provide it to you, including sharing it with the sub-processors listed in our Privacy Policy. You confirm you have the right to provide any data you give us. We handle your personal data as described in the Privacy Policy.
13. Feedback
If you send us suggestions or feedback, we may use them without restriction or obligation to you.
14. Availability, changes and suspension
We aim to keep the Service available but we do not guarantee uninterrupted access. We may carry out maintenance, and we may change, suspend or discontinue any part of the Service, for legal, regulatory, security or operational reasons. Where we permanently discontinue a paid feature you are using, we will refund any fee you have paid for the part of the period after discontinuation. We may suspend or terminate your Account if you breach these terms, if required by law, or to protect the Service or other users.
15. Termination by you
You can stop using the Service and close your Account at any time. Closing your Account does not by itself cancel a Subscription — cancel the Subscription in your account settings. On termination, your right to use the Service ends, and we handle your data as described in the Privacy Policy (including the 90-day read-only period before permanent deletion).
16. Disclaimers
To the fullest extent permitted by law, and without limiting Section 3:
- the Service and all information and risk measures within it are provided "as is" and "as available", for informational purposes only;
- we do not warrant that the Service will be uninterrupted, error-free or secure, or that any data, price, valuation, benchmark or risk measure is accurate, complete or current; and
- we make no warranties of merchantability, fitness for a particular purpose, or non-infringement.
Nothing in this section affects warranties or rights that cannot be excluded under the consumer law that applies to you.
17. Limitation of liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot be limited or excluded under applicable law (including your non-waivable consumer rights).
Subject to that:
- we are not liable for any investment decision you make or for any loss arising from your reliance on the risk measures or any other information in the Service, which are descriptive analytics and not advice;
- we are not liable for indirect, incidental, special, consequential or punitive losses, or for loss of profit, goodwill, opportunity or data; and
- our total liability to you arising out of or in connection with the Service, however it arises, is limited to the total fees you paid to us in the 12 months before the event giving rise to the claim.
US users. If you are in the United States, the disclaimers and limitations above apply to the fullest extent permitted by your state's law; some states do not allow certain exclusions, in which case they apply to you only to the extent permitted.
18. Indemnity
To the extent permitted by law, you will indemnify us against reasonable losses, costs and claims arising from your breach of these terms, your misuse of the Service, or your violation of the law or of a third party's rights. This does not apply to the extent a loss results from our own breach or negligence, and it does not apply to consumers beyond what the law allows.
19. Complaints
If something has gone wrong, we want to put it right. Please contact us first at complaints@privatehedge.co, telling us your name, the email associated with your account or purchase, what happened, and the outcome you are looking for.
How we handle complaints. We will acknowledge your complaint within one business day and aim to give you a substantive response within seven business days. If a matter is complex and will take longer, we will tell you and keep you updated until it is resolved.
If you are still not satisfied. Private Hedge is not regulated by the Financial Conduct Authority for the Service, so the Financial Ombudsman Service does not apply. You keep your statutory rights under the consumer law of your country and may pursue the matter through the courts, as set out in Section 20. If you are a consumer in the EU/EEA, you may also be able to refer the matter to the consumer-protection or alternative dispute resolution body in your country; we will tell you whether we agree to take part in an ADR procedure for your complaint.
Data-protection concerns are handled separately — see our Privacy Policy for how to raise them with us and your right to complain to the ICO or your local supervisory authority.
20. Governing law and where you can bring a claim
These terms, and any dispute relating to them or to the Service, are governed by the law of England and Wales.
- If you are a consumer in the UK, you can bring proceedings in the courts of the part of the UK in which you live (England and Wales, Scotland, or Northern Ireland), or in the English courts.
- If you are a consumer in the EU/EEA, you can bring proceedings in the courts of your country of residence, and you keep the protection of the mandatory consumer-law provisions of that country.
- Otherwise, the courts of England and Wales have exclusive jurisdiction.
21. Changes to these terms
We may update these terms from time to time. When we do, we will change the "Last updated" date, and where a change is material we will give you reasonable notice (by email or in-product) before it takes effect. Changes apply going forward only. If you continue to use the Service after a change takes effect, you accept the updated terms; if you do not accept them, you can cancel.
22. General
- Entire agreement. These terms and the Privacy Policy are the entire agreement between you and us about the Service.
- Assignment. You may not transfer your rights under these terms without our consent. We may transfer ours, for example as part of a reorganisation or sale, without reducing your rights.
- No waiver. If we do not enforce a right, that is not a waiver of it.
- Severability. If any provision is found to be unenforceable, the rest continue to apply.
- Force majeure. We are not liable for failures caused by events beyond our reasonable control.
- No third-party rights. No one other than you and us has any right to enforce these terms.
- Electronic communications. You agree that we may communicate with you electronically, and that electronic communications satisfy any legal requirement that a communication be in writing.
- Language. These terms are provided in English, which prevails over any translation.
23. Contact
Private Hedge Limited
Flat 620 New Providence Wharf, 1 Fairmont Avenue, London E14 9PF, United Kingdom
Contact: hello@privatehedge.co