Cookies Policy

Last updated: 20 July 2026

This Cookies Policy explains how Private Hedge Limited uses cookies and similar technologies on privatehedge.co and on our platform at app.privatehedge.co. It should be read alongside our Privacy Policy, which explains how we handle personal data more generally.

In short

• Strictly necessary cookies are always on — the site cannot work without them.
• We use one privacy-friendly analytics tool — Google Analytics 4 — and only if you agree. When you first visit, a short banner asks whether we may use it; nothing analytics-related runs, and no analytics cookie is set, until you click Accept. If you decline, no analytics cookie is set and no data is sent. You can change your mind at any time using the Cookie choices link in the footer. We use no advertising or marketing cookies of our own.
• Our booking widget (Calendly) loads only when you choose to open it. So that you can book and pay for a consultation without leaving the site, we load Calendly's scheduling widget only after you open the booking window and click Continue to booking — never on page load, and not merely by opening the window. Until you make that choice, Calendly is not contacted and nothing is shared with it. When you do, this shares basic technical data — including your IP address — with Calendly, which may set its own cookies — some needed to run the booking, and some for Calendly's own analytics. Calendly shows its own privacy and cookie controls inside the booking window, where you can set your preferences for its cookies. Because you load the widget only by a deliberate action to use the service you asked for, and we set no analytics or marketing cookies of our own, our site does not show a separate consent banner. Calendly is a third-party provider we use only for scheduling; see Section 5.
• We do not use your portfolio data, or any cookie, to advertise to you based on your holdings.

1. What cookies are

A cookie is a small text file placed on your device when you visit a website. Similar technologies — such as pixels, local storage and software development kits — work in comparable ways. Cookies can be set by us (first-party) or by a provider we use (third-party), and they can last only for your visit (session) or for a set period (persistent). We refer to all of these as "cookies" in this policy.

2. How we ask for your consent

On your first visit we show a short, self-built consent banner with equal Accept and Decline choices. Our analytics tool (Google Analytics 4) is set to denied by default and is not even downloaded until you choose Accept; only then is its cookie set and any data sent. If you Decline, no analytics cookie is set and no analytics data is sent. Strictly necessary and preference cookies are always set without consent because the service cannot function without them. We use no advertising or marketing cookies.

Separately, our booking widget (Calendly) is not loaded on page load, and not merely by opening the booking window; it loads only when you click Continue to booking — a deliberate choice to use the consultation-scheduling service you have asked us to provide (see Section 5). Calendly may then set cookies needed to run your booking and may also set analytics cookies of its own; Calendly's own cookies are controlled by Calendly through the privacy and cookie notice it displays inside the booking window, not by us.

You can change or withdraw your choice at any time:

• on the website, through the Cookie choices link in the footer; and
• in the platform, under Settings → Privacy.

Your choice — and the date you made it — is remembered on your own device (in your browser's local storage), so the banner does not reappear on every visit. We ask again about every six months so your choice stays current. Clearing your browser storage, or using the Cookie choices link, lets you make the choice again at any time.

3. The categories of cookies we use

Strictly necessary (always active). These make the site work — they keep you signed in, keep your session secure, balance load, protect against fraud and bots, and remember your consent choices. They do not require consent and cannot be switched off through our banner.

Preferences (always active or consent-based depending on use). These remember choices such as your display currency, language and theme, so the site behaves the way you expect.

Analytics (consent required). These help us understand how the site is used so we can improve it — for example which pages people find useful and where they run into problems. We use Google Analytics 4 for this, and it runs only if you opt in. If you decline, no analytics cookie is set.

Marketing (consent required). These would be used to measure and, in later phases, support our own promotional activity. They run only if you opt in. We do not use them to target you based on your portfolio or financial data, and where we use them we limit them to non-financial data.

4. The cookies we use

The tables below describe the main cookies and similar technologies in each category. We keep this list current as our use of cookies changes.

Strictly necessary

Preferences

Analytics (consent required — set only after you click Accept)

Marketing

We do not use any advertising or marketing cookies.

Note: analytics cookies (Google Analytics 4) are set only if you click Accept on our consent banner. If you decline, or before you choose, no analytics cookie is set and no analytics data is sent. We use no advertising or marketing cookies of our own.

5. Third-party cookies

Where a cookie is set by a third party (Cloudflare, Stripe, Calendly, and — only after you accept analytics — Google Analytics), that provider processes the related data under its own privacy policy. We list these providers and the safeguards that apply in our Privacy Policy. Setting any non-essential third-party cookie requires your consent.

Embedded booking widget (Calendly). Our booking flow uses Calendly's scheduling widget so you can arrange and pay for a consultation without leaving the site. Clicking a Book button opens a booking window that, at that stage, shows only our own summary — no third party is contacted. The widget's software is loaded from Calendly only when you then click "Continue to booking" inside that window — not on page load, and not merely by opening the window. Up to that point no data is shared with Calendly. When you click Continue, your IP address and basic device and connection information are shared with Calendly, and Calendly may set its own cookies, particularly if you go on to make a booking. These include cookies needed to run the booking and may include Calendly's own analytics or performance cookies (for example Google Analytics and product-analytics tools). For its own non-essential cookies, Calendly displays its own privacy and cookie banner inside the booking window, through which you can accept or reject them. Because you load the widget only by a deliberate action to use a service you have requested, and we set no analytics or marketing cookies of our own, our site does not show a separate consent banner of its own. Calendly acts as a third party under its own privacy and cookie policies; we use it only to schedule consultations, and it is listed, with the safeguards that apply, in our Privacy Policy. If you do not click Continue, the widget is never loaded and no data is shared with Calendly.

Separately from cookies, our website fonts are self-hosted, so loading them does not transmit your data to any third party.

6. Managing cookies in your browser

In addition to our consent controls, you can manage or delete cookies through your browser settings. Most browsers let you block or remove cookies and warn you before one is set. If you block strictly necessary cookies, parts of the Service may stop working.

7. "Do Not Track" and Global Privacy Control

Because there is no single agreed industry standard for "Do Not Track" or Global Privacy Control (GPC) browser signals, we do not currently detect or respond to them automatically. In practice this makes little difference on our website: we set no analytics or marketing cookies unless you opt in through our banner, so declining — or simply not accepting — already keeps all non-essential cookies switched off. We do not sell or share your personal data for advertising in any event.

8. Changes to this policy

We may update this policy as our use of cookies changes. When we do, we will update the "Last updated" date and the tables above to reflect the cookies actually in use.

9. Contact

Questions about this policy can be sent to:

Private Hedge Limited Flat 620 New Providence Wharf, 1 Fairmont Avenue, London E14 9PF, United Kingdom Registered in England and Wales, company number 17034376. ICO registration ZC174437. Privacy: dataprotection@privatehedge.co